Three Benefits of Mobile Apps for Businesses
Today, more small businesses are building apps to interact with their customers. Professionally designed apps ensure that the conversation is always on between the business and customer and this enhances loyalty. When done right, mobile app marketing can contribute significantly to the revenue of a business. If you are still on the fence on whether a mobile app or yahoo small business login will be good for your business, here are some benefits that can convince you to make a decision:
i) Be found by customers at all times
Studies show that most people spend at least two hours on their smartphones. The user has to decide the applications to engage with on the smartphone. Therefore, it helps if your app is among those installed on the user's phone. Brand awareness usually happens when we see more of a company's message. In your case, the more the prospect sees your app, the more likely that he/she will engage with your local business.
ii) Use it as a marketing avenue
There are many functions you can include in your mobile app development to make it easier for prospects to do business with you. For instance, you can provide information about your products or services, provide news feeds, include search features and so on. You can develop your app to provide specific information that will have an impact on your bottom line. For instance, you can provide sales and promotional messages to the users who've installed the app.
iii) Provide value to your customers
Another ingenious way of using mobile apps is to digitalize your loyalty program. Instead of having to bring the old rewards card, you can make it possible for customers to collect loyalty points through the mobile app. By doing this, you will encourage more downloads of your app and users will want to engage with your business to qualify for rewards. There are different applications you can use to create smartphone-based loyalty programs.
iv) Improve brand awareness
Having a mobile app can improve brand awareness of your business in the market. A mobile app is like a billboard that users see every time they are on their smartphones. If your app has features that customers love, you can be sure of increased engagement and sales. The more a prospect sees your app, the more your brand is entrained to him/her. Sooner or later, the prospect will want to buy from you.
It is time for small business owners to get an app for their businesses. Having a mobile app can help your business improve brand awareness, get more customers and generate more sales.